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Dea collection

Come and see the Dea now on display.

World-renowned, award-winning designer Dick Powell is the visionary behind Dea, the new luxury range of bathroom ceramics and furniture. Design innovation, he believes, is all about making life better. When it came to reinventing the modern bathroom, Powell’s objective was to create a more human, ‘emotionally satisfying’ environment. In moving on from the last decade’s trend for angular, minimalist bathrooms to Dea’s softer, more flowing look and feel, he is offering an even more pleasurable experience. His inspiration? You. What matters about design, he says, is ‘how someone feels when they interact with it’ – what he calls the ‘emotional ergonomics’. For a bathroom to make the user feel truly pampered, style must be matched by performance. Dea’s forward-looking, sensuous design delivers the ideal combination of premium quality and aesthetics, total comfort and exceptional functionality. Powell has left no detail to chance. From materials to technology, sophisticated ceramics to clever storage, every element has been carefully thought through for maximum elegance and ease of use.

“Dea represents the achievement of Ideal Standard’s aspiration for a total bathroom, delivering a total bathroom solution, with each element working in harmony with the next.”

Pride in our process Each member of the Ideal Standard team takes great pride in producing our robust, highperforming range of products. Collective and individual knowledge and experience, along with skill in hand and eye, are the key factors in our precise manufacturing processes and rigorous testing regimes. It’s a diligence that never relents; not until every shipment has arrived safely.


Our promise of quality It’s this care and start-to-finish control that gives us complete confidence in the quality and reliability of Ideal Standard design and manufacture. It enables us to guarantee many of our products for a lifetime – the ultimate in peace of mind.

Indulge in Dea’s softer, more feminine lines and create a personal space that cossets and cocoons

Your bathroom is your most personal space. It’s the sanctuary you seek when you need to refresh, revive or relax. We believe that you should always emerge with a feeling of physical and emotional wellbeing.

Recent design trends have accustomed us to a cool, angular aesthetic in the home – but the future is warmer and softer. It’s time to put the emotion back into our surroundings.

Curved yet controlled, inviting yet elegantly poised, Dea’s beautiful lines offer a perfect balance of chic, high-end design and pure pleasure. Choosing and using your Dea bathroom is a holistic experience, as every element works with you and for you to create an atmosphere of complete serenity.

Ideal Standard - Dea
Indeal Standard Interiors